
The LEO Challenge
What is the most brilliant thing you’ve ever seen? For over four generations, master diamond craftsmen at Leo Schachter have redefined the idea of how bright a diamond can be.
See for yourself how THE LEO® Diamond’s proprietary cut strategically places eight additional facets into the diamond, making it far more brilliant than a conventional diamond.

How to Take the LEO Challenge

Step 1
Visit your nearest Kay Jewelers and look for the LEO Challenge displays.

Step 2
Speak to a Kay representative and ask about taking the challenge.

Step 3
Scan the QR code and enter your email address to be notified of new promotions, contests, and prizes.
Find a Kay Jewelers Near You

About the LEO
Unlike that of a conventional diamond, the proprietary cut of THE LEO® Diamond strategically places eight additional facets into the diamond, which maximizes the diamond’s return of light and far-away sparkle. It’s why the LEO® Diamond is brilliant above all.

The first diamond independently certified to be visibly brighter by GemEx®, the global leader in Diamond Light Performance certification.

Proprietary diamond cutting innovation that maximizes the return of light to create far-away sparkle

Ethically sourced, coming from conflict-free world-class mines

Market-leading master diamond artisans and innovators for four generations

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